Why Top Clinics Are Investing in the SoftWave Therapy Machine
- Just Healthy
- 23h
- 10 min read
SoftWave Tissue Regeneration Technologies (TRT) provides advanced, non-invasive shockwave therapy machines for natural healing of musculoskeletal, urological, and wound conditions, offering doctors proven efficacy, easy integration and strong ROI.
Key Benefits
The SoftWave Therapy Machine delivers true shockwaves that penetrate deep (up to 12 cm) to heal tissues naturally, no drugs, no cuts.
FDA-cleared (Class II device) with strong evidence: 65-91% success for pain relief, backed by studies and endorsements from Cleveland Clinic, Mayo, and pro sports teams.
Smart practice add: Costs $60K-$80K but pays off fast with $150-$250 sessions, low upkeep, training included, boosting revenue $20K+ monthly.
Table of Contents
Did you know?
Did you know that about 78% of people with physical pain prefer non-invasive options, but many treatments don't provide lasting relief? That's where SoftWave Tissue Regeneration Technologies (TRT) comes in.
As a key player in regenerative medicine, TRT offers shockwave tech that helps tissues heal naturally with no drugs or cuts needed.
SoftWave therapy is low-intensity extracorporeal shockwave therapy (Li-ESWT). It sends soft sound waves deep into tissues to improve blood flow, reduce swelling, and activate stem cells.
This works well for muscle and bone problems like tendon issues, fractures, wounds such as ulcers and burns, and urology concerns like erectile dysfunction.
The Company Behind The SoftWave Therapy Machine
SoftWave TRT began in 2004 as a research firm, founded by John Warlick and Mark Gronowski.
They adapted the technology behind Extracorporeal Shock Wave Lithotripsy (ESWL), which uses sound waves to break up kidney stones, to create treatment options that help the body heal and repair tissue, and they became top experts in this area.
It is trusted by the world's top medical and sports groups. Places like Cleveland Clinic, Mayo Clinic, Walter Reed, and UCSF rely on their machines daily.
Sports pros love it too. NFL, NBA, MLB, NHL, MLS, NCAA, PGA, and WNBA teams rely on it to speed up recovery, ease muscle soreness, prevent injuries, and keep athletes performing at their best.
Dr. Martin O’Malley, an orthopedic surgeon for the Brooklyn Nets and NY Giants, used it to tackle a tough tibia injury. The research convinced him to try it, and he was impressed by the results.
He recommends SoftWave over other devices for its effectiveness and ease of use.
SoftWave stands out by using a patented electrohydraulic system to generate genuine, deeply penetrating shockwaves.
This is a significant advantage over competitors, who typically use less effective radial waves or ultrasound, which only treat surface-level issues.
Understanding SoftWave Therapy
SoftWave Therapy is a non-invasive treatment that uses sound waves to help the body heal itself and ease pain. At its core, it works by sending gentle, high-energy acoustic waves into the body's tissues.
These waves are created inside a device through a simple process: an electrical spark in a water-filled chamber produces the waves, which are then shaped and directed using a special reflector to spread out evenly, like ripples in a pond.
Unlike some other wave therapies that focus energy in a tight spot (which can sometimes feel uncomfortable) or only work on the surface, SoftWave's approach allows the waves to travel deeper, up to several centimeters, while covering a wider area.
This means it can reach muscles, tendons, and joints without causing tiny injuries to the tissue.
On a cellular level, these waves act like a signal to wake up the body's natural repair system.
They prompt cells to release helpful substances, improve blood flow, reduce swelling, and attract stem cells such as mesenchymal stem cells, hematopoietic stem cells, and endothelial progenitor cells to the area that needs healing.
These stem cells contribute to tissue repair, regeneration, and reduced inflammation, helping the body restore damaged structures more effectively.
Available Models and Specifications
SoftWave TRT’s machines are built for clinic use, commonly utilized by orthopedic specialists, physicians, chiropractors, physical therapists, and pain management providers.
The main line is the Gold Li-Series, which brings together older models like OrthoGold, UroGold, and DermaGold into a single platform built on shared core technology and hardware.
Each version is tailored to its medical specialty, while still using the same underlying system, making it easy to switch between applications.
Here's a quick comparison of the Gold Li-Series variants:
Variant | Focus Area | Key Uses |
OrthoGold | Orthopedics and Musculoskeletal | Tendon issues, fractures, joint pain, plantar fasciitis |
UroGold | Urology and Pelvic Health | Erectile dysfunction, chronic pelvic pain, prostatitis |
DermaGold | Dermatology and Wound Care | Ulcers, burns, scars, chronic wounds |
All models have these shared specs:
Patented parabolic reflector: Sends waves out wide and deep (up to 7 cm by 12 cm).
Touchscreen interface: Easy buttons for fast start-up.
Closed-loop water system: No need to change or check fluids by hand.
Broad applicator: Treats big spots quickly with gentle waves.
Clinical Evidence and Efficacy
SoftWave Therapy has strong backing from regulatory approvals and scientific research, making it a reliable option for doctors seeking non-invasive regenerative treatments.
It holds several FDA clearances, including for activating connective tissue, treating chronic diabetic foot ulcers, temporarily increasing blood flow, treating acute second-degree burns, and providing temporary pain relief.
These clearances confirm its safety and targeted uses in clinical settings.
Research supports its effectiveness across various conditions.
Peer-reviewed studies show it reduces inflammation, speeds up tissue regeneration, and works well for issues like plantar fasciitis, calcified shoulder tendons, tennis elbow, Achilles tendinopathy, chronic wounds, and even erectile dysfunction.
A Delphi consensus study involving 41 sports medicine experts highlighted its value for rotator cuff pain and Achilles tendinopathy. All 41 experts agree it works well.
Overall, the evidence shows that it helps you heal faster, needs fewer sessions, and gives long-lasting results. It also works well with other treatments and doesn’t cause side effects.
A chiropractor at Fargo Moorhead Chiropractic and Wellness has used the machine himself. He says:
"Dr. Seth has had many low back injuries in the past, as well as a nagging shoulder injury from a dirt bike accident. These issues spurred his interest in SoftWave therapy, and it has helped him a lot. He’s excited to share this new service with his patients."
This example proves SoftWave can make a difference for both doctors and patients.
Regulatory Status
SoftWave has FDA 510(k) clearance as a Class II device. This means it has been proven safe and effective, meeting the same regulatory standards as other cleared medical devices.
Model | Clearance Codes | Approved Uses |
OrthoGold 100 (old model) | K200926, K213120, K231710 | Treat long-term diabetic foot sores, short boost in blood flow, relief from small muscle pains, turn on connective tissue, treat light second-degree burns. |
Gold Li-Series (new models) | Same as OrthoGold | Same uses as OrthoGold. Check the latest FDA papers for your model. |
Benefits for Your Practice
For your patients, this technology provides a non-invasive treatment that accelerates healing, significantly reduces pain, involves zero downtime, and effectively tackles chronic issues resistant to other treatments.
This leads to higher patient satisfaction, which in turn drives more word-of-mouth referrals and repeat visits, strengthening your practice's reputation.
The therapy is highly versatile, fitting seamlessly into fields like orthopedics, sports medicine, urology, and wound care, and allows you to team up with physical therapists to create comprehensive care plans.
Adding SoftWave positions your practice as an innovator in regenerative medicine, directly boosting patient outcomes and fostering practice growth.
Investment, Pricing, and ROI Analysis
The SoftWave Gold Li-Series costs between $50,000 and $90,000, with flexible financing options. Training is included, and there’s even a “Training Day Special” to help you start earning right away.
Maintenance is simple: the SmartTrode® electrodes deliver 100,000–500,000 pulses, which are short bursts of energy that trigger healing in the tissues, and the closed-loop system means no daily refills, keeping costs low.
To see potential earnings, use SoftWave's Provider Portal calculator. You can estimate income based on the number of patients and sessions. Clinics usually charge $150–$250 per session, with most patients needing 3–5 sessions.
The device can handle 8–10 treatments per day.
Results speak for themselves: over 70% of patients report feeling better than expected. Happy patients mean more return visits and referrals, especially for clinics treating orthopedics and urology patients.
Training, Support, and Implementation
TRT gives training to help doctors and staff use SoftWave safely and correctly. The on-site training shows how to operate the device and how to treat different conditions.
Support is available for questions, problems, or maintenance. This helps clinics use the device without trouble.
SoftWave is easy to set up in a clinic and can be used in many specialties.
Getting Started and Growing Your Practice
Once your SoftWave machine is installed, the next step is simple: let people know it’s here.
That means getting the word out through social media, emails, videos, and more.
Shockwave Therapy isn’t something patients can just bill to insurance. They have to pay out-of-pocket. And that means… you need a strong marketing plan if you want steady growth.
That’s why smart clinics use platforms like JustHealthy.
It ranks your clinic on Google and gives you fresh marketing content every month to bring in cash-paying patients.
Maintenance, Durability, and Long-Term Use
SoftWave devices from TRT are designed to be durable and reliable for long-term clinical use.
Routine maintenance is minimal and typically involves inspecting cables and connectors and cleaning the handpiece. These steps help ensure the device continues to operate effectively over time.
The equipment is built to withstand frequent use across various specialties, such as orthopedics, urology, and sports medicine.
With proper care, SoftWave devices can maintain their performance and energy output, supporting consistent treatment outcomes over the long term.
Comparisons to Alternatives
To help choose the right shockwave therapy device, here's a comparison table of SoftWave against key alternatives like Storz Duolith, StemWave, and EPAT (Extracorporeal Pulse Activation Technology).
This focuses on cost, penetration depth, comfort, effectiveness based on evidence, versatility, and FDA clearance.
Device | Cost (New) | Depth | Comfort | Effectiveness | Versatility | FDA Cleared |
SoftWave (Gold Li-Series) | $50K–$90K | Up to 12 cm (broad) | High | Strong (studies for pain, wounds) | High (ortho, urology, healing) | Yes |
Storz Duolith | $30K–$60K | Up to 12 cm (focused) | Medium | Good (tendons, heel pain) | Medium (sports, urology) | Yes |
StemWave | $42K–$88K | Up to 5–8 cm (radial) | High | Medium (pain relief) | Medium (muscle recovery) | Yes |
EPAT (CuraMedix) | $13K–$50K | Up to 5 cm (radial) | High | Good (musculoskeletal) | Medium (soft tissue) | Yes |
SoftWave often stands out for depth, comfort, and evidence, making the Gold Li-Series a top pick for versatility and results.
Pick based on FDA clearance, studies, and patient reviews for the best fit.
Final Thoughts
So, is the SoftWave machine a smart move for your practice? If you're a doctor looking to boost patient results and your bottom line, the answer is a clear yes.
Think about what you need from a new tech: It has to work well, be easy to use, and make financial sense.
SoftWave checks all those boxes. Its unique, deep-penetrating shockwaves tackle the real source of pain and speed up healing, unlike many surface-level alternatives. And it’s not just marketing.
This is backed by solid science and trusted by top clinics and pro sports teams.
On the money side, the numbers speak for themselves. The machine pays for itself fast.
With just a handful of sessions each week, you could see a return on your investment in months.
We're talking about adding a significant new revenue stream. Some clinics bring in over $20,000 a month. Plus, with low upkeep and great training, it’s a surprisingly smooth addition to your workflow.
In the end, bringing in SoftWave isn't just about buying a piece of equipment. It's about upgrading your practice.
You’ll solve tough cases, attract new patients, and become known as the go-to for cutting-edge, non-invasive care. It’s a win for your patients and a win for your business.
FAQs
What's the difference between SoftWave and other energy-based therapies?
SoftWave uses a patented electrohydraulic system to generate true, focused shockwaves that penetrate up to 12 cm to target the root cause of pain and dysfunction. This is fundamentally different from and more powerful than surface-level radial pressure waves, therapeutic ultrasound, or consumer-grade percussion devices. It is an FDA-cleared medical instrument for specific clinical conditions.
Is it really worth the investment?
For most practices, yes. While the upfront cost is between $20,000 and $50,000, the financial return is strong. With patients paying $150-$250 per session out-of-pocket, many clinics see a full return on their investment in just a few months by performing a modest number of treatments each week, often adding $20,000 or more to their monthly revenue.
Does the clinical evidence actually support the hype?
Yes, the evidence is robust. SoftWave is FDA-cleared and backed by studies showing 65-91% success rates for musculoskeletal pain. It's also trusted by leading institutions like the Cleveland Clinic and Mayo Clinic, as well as professional sports teams, which rely on it for fast and effective athlete recovery.
What are the main drawbacks or challenges?
The primary challenge is the initial investment. There's also a learning curve to master the treatment protocols for different conditions. Finally, since insurance often doesn't cover it, patients pay out-of-pocket, so your clinic needs to effectively communicate the value of the treatment.
Is this technology still evolving?
Absolutely. Research into shockwave therapy is ongoing, with new potential applications regularly being studied. While it's already approved for a wide range of conditions from orthopedics to wound care, future FDA clearances could expand its uses even further, making it a long-term asset for your practice.
External Links & Further Reading
For physicians seeking more detailed information, the following official resources and independent studies provide valuable insights.
Official SoftWave TRT Resources
SoftWave TRT Official Website: The primary source for detailed device specifications, clinical indications, and company information.
FDA Database - OrthoGold 100 Clearance (K200926): View the official 510(k) clearance summary for one of the core SoftWave models in the FDA's database.
Independent Clinical Research & Reviews
ISMRM Guide to Shockwave Therapy: A comprehensive overview of shockwave therapy mechanisms and applications from the International Society for Musculoskeletal Regenerative Medicine.
National Institutes of Health (NIH) PubMed: A portal to search for peer-reviewed studies on extracorporeal shockwave therapy (ESWT) for specific conditions like plantar fasciitis, tendinopathy, and wound healing.
American Academy of Orthopaedic Surgeons (AAOS) Information: A resource for clinical practice guidelines and position statements on musculoskeletal treatments, providing context for where ESWT fits into standard care.
